paid social media agency
Get your small business noticed on some of the world’s biggest social media platforms, with our paid social media agency services for small businesses.
why you need a
paid social media agency for your small business.
When it comes to reaching everyday consumers, social media advertising is a real game-changer for brands in the digital marketing world. With so many active users on social media, chances are your perfect customer is already there, ready to discover small businesses like yours. The best part is you can get specific about who you want your ads to reach.
4.74 billion individuals
plugged into social media platforms.
76% of social media users
have purchased something they saw on social media.
145 minutes
is the amount of time that people spend on social media.
It doesn't matter what product you sell or service you provide; someone out there wants what you have to sell. And it’s our job as a paid social media agency to connect your business to them.
we can create a custom audience that’s a perfect fit for your business. Using Facebook’s Pixel data, we can easily categorise users by their interests, age, and location. Thanks to this smart technology, connecting with the right audience has never been easier.
Each social platform is tailored to meet your business goals – whether it’s boosting brand visibility, increasing engagement, driving sales, generating leads, or achieving other objectives. We’ll work with you to choose the right social media platform for your business.
Our paid social media agency services:
- A typical Facebook user engages with 12 ads a month.
- 75% of shoppers have said that video ads they see on Facebook are in line with their interests and needs.
- Young adults aged 18-24 allocate about 75% of their online activity to engaging with video ads on Facebook.
Facebook holds the top spot as the most widely used social network globally, outperforming all other platforms in terms of reach and active users. In the world of social media marketing, leveraging Facebook has become an essential strategy for almost every marketer. With its smart audience-targeting tools for reaching specific audiences, you can confidently showcase your ads to the right people. If you’re aiming for hyper-targeted ads that yield impressive ROI, Facebook is your go-to platform.
Right now, Instagram is one of the top five biggest social networks globally, where over 1.4 billion users explore the app every single day.
- 98% of fashion-related businesses use Instagram.
- Instagram has helped 93% of marketers get new potential customers.
- 87% of people on Instagram tend to take action once they see a product on the platform.
Instagram is all about eye-catching aesthetic which makes it the perfect place for fashion, travel, homeware, food, beauty &, real estate businesses. In-app shopping features highlight your products, making it effortless for users make to a purchase. We’ll design eye-catching ads that get attention on both feeds and stories, giving your brand that Insta touch.
- 6 out of every 10 B2B marketers generate leads through LinkedIn.
- Around 80% of B2B leads generated through social media are from LinkedIn.
- Using LinkedIn’s Lead Gen Forms can boost conversions by x3.
LinkedIn stands out as one of the best advertising platforms for B2B businesses, serving as a social network for professionals with over 400 million of us that use it.
Users of LinkedIn tend to be senior-level influencers or hold decision making positions within a business. For advertising purposes, this gives you the capability to precisely pinpoint individuals, based on their job title, their experience, company size, their industry, education level and who they’re connected with.
Generally, B2B conversions are of higher value than B2C. Opting for the right platform could make a big difference and mean substantial ROI for your brand, especially with well-crafted and sophisticated LinkedIn marketing.
As a LinkedIn marketing agency, our focus lies in tailoring strategies to target the sectors, companies, and decision-makers that hold the power to drive meaningful change for your small business. From enhancing individual profiles to managing brand and company accounts, we harness the platform’s diverse capabilities.
- Around half of TikTok users have made a purchase after watching a TikTok live.
- TikTok users around the world have spent over $2.5 billion on the platform.
- 9 out of 10 users use TikTok daily.
Despite its initial perception as a trend for young users, TikTok proved its staying power by remaining a favoured social media platform. Its addictive, short-form video nature means that users spend at least 52 minutes a day on TikTok.
The most effective TikTok ads seamlessly merge with the app’s natural flow. If your video stands out as too promotional, it might not resonate with TikTok users.
As a TikTok Marketing Agency, we help you craft content that fits the TikTok vibe. Our services cover both paid ads and organic content, aiming to boost engagement and awareness as well as drive revenue through the app.
- Pinterest has 445 million monthly users globally.
- Pinterest shopping ads have x3 times more conversion compared to other platforms.
- Sponsored pins on Pinterest make an impact – with 61% of users making purchases as a result.
Pinterest is a visually focused discovery platform used by 75% of women. Many users are browsing the platform to discover new products and concepts, helping them make their purchase decisions.
Including Pinterest in your paid social ads can be very effective at the consideration stage of your customer’s journey. When it comes to sectors like fashion, furniture, and food, Pinterest offers a great opportunity to connect with your customer and drive conversions.
As a Pinterest Marketing Agency, our strategy combines tactics similar to both Google Ads, by targeting keywords your audience would use and Facebook Ads by targeting the interests of your audience.
Image is everything on Pinterest. We’re here to create that perfect content that will drive sales for your business. Our in-house team blend their copywrite and graphic design to create high-quality ad content.
- Around 368 million people use Twitter every month.
- 40% of users have bought something they saw on Twitter.
- Approx 20% of under 30s use the platform to catch up on their favourite topics.
Twitter serves as a laid-back yet fast-paced hangout for businesses. People come here for conversations, laughs, and to unwind. But it’s not just about having fun; studies suggest that around 50% of users prefer to buy from brands they follow on Twitter.
Twitter, at its core, thrives on conversations. This offers you a great opportunity to be creative and even add a hint of playfulness into your ads, all while building connections with your customers. Research shows the importance of expressing your brand’s character, showcasing what sets you apart, finding your target audience, and maintaining their interest.
With that in mind, being too promotional or spammy will put users off. As a Twitter Marketing Agency, we understand the delicate balance required to effectively deliver your message.
Our strategy combines both paid ads and genuine tweets to help your business generate revenue, whilst building an organic following and brand awareness. We interact with others’ content, tap into popular trends, create appealing posts designed to fit Twitter’s style and audience.
- YouTube holds the position of being the world’s 2nd largest search engine.
- Viewers are 84% more inclined to pay attention to paid advertisements on YouTube as opposed to traditional TV ads.
- Every minute, 694,000 hours’ worth of video content gets streamed.
Owned by Google, YouTube finds its place under the umbrella of display advertising.
Video has rapidly gained popularity as a dynamic way to showcase your brand’s personality across social media platforms. Leveraging YouTube as a platform for video advertising can bring impressive results.
Your video can be strategically shown to a specific audience, considering their interests, gender, age, content preferences, and even their intent to make a purchase. These videos can be showcased at the beginning or during other videos. You only pay when someone has watched at least 30 seconds or clicked on your ad.
As a YouTube Advertising Agency, we’re all about producing innovative and high-impact video assets, combined with copy that’s fuelled with data-driven keywords. Our skilled team will set up your campaigns, deliver tailor-made creative resources, and closely keep track of performance metrics.
why work with us?
We get it, there’s no shortage of paid social media agencies, but here’s why your small business should work with us:
extension of your team
An agency that gets it. A genuine listener who understands you and your digital needs. We're your team, not just an agency.
affordable paid social agency
We simplify paid social media ads for small businesses, offering transparent hourly packages.
small business focused
an agency solely focused on delivering social media ad results for small businesses.
the next steps?
let's make it happen.
Schedule a free 30 mins consultation to find out how Roktana can help grow your small business with social media ads.